VW Scandal Puts Diesel's Future at Risk

• If the VW scandal sours consumers on diesel cars, the potential winners and losers extend well beyond the auto industry.
• European refineries look especially vulnerable to such a shift, while US refiners, along with manufacturers of electric vehicles, stand to gain.

Whether or not Volkswagen's diesel deception proves to be "worse than Enron," as a Yale business school dean commented, it is more than just the business scandal du jour. Its repercussions could affect other carmakers, especially those headquartered in Europe. And if it triggered a large-scale shift by consumers away from diesel passenger cars, that would have major consequences for the global oil refining industry, oil and gas producers, and sales of electric and other low-emission cars.

The scale of the problem ensures that it will not blow over quickly. Nearly 500,000 VW diesel cars in the US were equipped with software to circumvent federal and state emissions testing, and the company has indicated that 11 million vehicles are affected, worldwide. Even if Volkswagen's retrofit plan passes muster with regulators in the US, Europe and Asia, the resulting recall could take years to complete.

It's also still unclear whether VW's diesel models are unique in polluting significantly more under real-world conditions than in laboratory testing. Regulators in Europe appear to suspect the problem is more widespread. Other companies use similar emission-control technologies--from the same vendors--to control the NOx and particulates from smaller cars equipped with diesel engines. The French government announced plans to subject 100 diesel cars chosen at random from consumers and rental fleets to more realistic testing.

VW faces investigations and lawsuits in multiple countries. While those are underway, the claims of every carmaker selling "clean diesels" and the reputation of a technology that European governments have bet on as a crucial tool for reducing CO2 emissions and oil imports are likely to be under a cloud. How consumers react to all this will determine the future, not only of diesel cars, but of the future global mix of transportation fuels and vehicle types.

Start with oil refining. As long ago as the early 1990s, when I traded petroleum products in London, the European shift to diesel was creating a regional surplus of motor gasoline and a growing deficit of diesel fuel, or "gasoil" as it is often called outside North America. Initially, trade was the solution: The US was importing increasing volumes of gasoline to meet growing demand and had diesel to spare. The fuel imbalances of the US and EU were well-matched, in the short-to-medium term.

As this shift continued, the wholesale prices of diesel and gasoline in the global market adjusted, affecting refinery margins on both sides of the Atlantic. Marginal facilities in Europe shut down, while others invested in the hardware to increase their yield of diesel and reduce gasoline production. US refiners also invested in diesel-making equipment.

The aftermath of the financial crisis and recession increased the pressure on Europe's refiners, as did the rapid growth of "light tight oil" production in the US. Europe's biggest export market for gasoline dried up as fuels demand slowed and US refineries reinvented themselves as major exporters of gasoline.

Diesel cars still make up less than 1% of US new car sales but have accounted for around 50% of European sales for some time. If governments and consumers were now to lose their confidence in diesels and shift back toward gasoline, it would wrong-foot Europe's refineries and leave them with some big, underperforming investments in diesel hardware.  A persistent slowdown in diesel demand would alter corporate plans and strategies as refinery profits shifted. In the meantime, US refineries stand to benefit from a bigger outlet for their steadily rising gasoline output.   

If consumers did retreat from diesel passenger cars--trucks are unlikely to be affected--the shift back to gasoline is likely to be less than gallon-for-gallon, because competing technology hasn't stood still since 2007, when the US Congress enacted stricter fuel economy standards and the Environmental Protection Agency's tougher tailpipe NOx standard went into effect. New gasoline cars are closing the efficiency gap with diesels, thanks to direct injection, hybridization and other strategies. At the same time, the number of new electric vehicle (EV) models is growing rapidly, their cost is coming down, and infrastructure for EV charging is sprouting all over.

EVs still accounted for less than 1% of the US car market last year, but the combined sales of the Chevrolet Volt, Nissan Leaf, Tesla Model S and over a dozen other plug-in hybrid and battery-electric models nearly matched those of the standard Prius hybrid "liftback". EVs are still not cheap, despite generous government incentives that mainly benefit high-income taxpayers. Most still come with a dose of "range anxiety", but they are greatly improved and getting better with each new model year.

Even in Europe, where EVs haven't sold very well outside Norway, a big shift away from diesel would surely help EVs gain market share. If European consumers bought 9 gasoline cars and one EV for every 10 new diesels they avoided, European refiners would soon see not just a shift, but a net drop in total fuel sales. Nor would refineries be the only part of the petroleum value chain to be affected. Global oil demand would grow more slowly as well, bringing "peak demand" that much closer.

For now, this scenario is hypothetical. VW may yet solve its technical problem, bringing the 11 million affected vehicles into compliance with minimal impact on performing and fuel economy. Meanwhile, regulators could find that most other carmakers have been in compliance all along, particularly those selling cars that use the urea-based Selective Catalytic Reduction NOx technology; the rest might only need a few tweaks.

​In that case, the scandal might eventually die down without putting small diesel cars into the grave, as a mock obituary in the Financial Times suggested. Carmakers would have a hard time increasing diesel's penetration of markets like the US, but loyal diesel customers around the world might conclude that these cars still provide them the best combination of value, convenience and drivability. Having driven a number of diesels as rentals and at auto shows, I wouldn't dismiss that possibility too lightly. The jury is likely to be out for a while.

A different version of this posting was previously published on the website of Pacific Energy Development Corporation

What the Congressional Hearing on VW Missed

I made time in my schedule to watch yesterday's Congressional hearing on the VW scandal on C-SPAN. It left me with very much the same sense tweeted by Amy Harder of the Wall Street Journal, though perhaps for different reasons:

Similarly to the Deepwater Horizon hearing, some of the Members of the House Energy and Commerce Committee used the occasion to demonstrate that their outrage over this event equaled or exceeded that of their constituents back home. This is par for the course. But just as when confronted with the highly technical issues of a well blowout in the deep water of the Gulf of Mexico, the committee's members would also have benefited from more technical advice prior to and during the hearing.

In particular, I thought they missed key opportunities to follow up on answers given by the CEO of Volskwagen's US subsidiary, Michael Horn. One example followed Mr. Horn's response to a question about the timeline for attempting to fix the company's non-complying diesel cars from model years 2009-2015.

He explained that the affected models included three generations of engine and emissions treatment technology. The oldest, which he described as "Gen-1" would be the hardest to fix and was clearly not amenable to merely updating the engine management software to remove the "defeat device" code. However, he also indicated that the newest generation might be fixed in exactly that way. That's because they already incorporate the Selective Catalytic Reduction and urea technology used in bigger, more expensive models. The question left hanging in the air but never asked was why VW would have abandoned the exhaust-gas-recirculation (EGR) technology that had been matched to the 2-liter diesel engine since 2009, if it was convinced the cheaper technology was doing the job.

Several members of the committee pointed out to both Mr. Horn and Christopher Grundler, the EPA official responsible for emissions compliance, that although the EPA had indicated these cars were safe to drive and would not be pulled off the road, they would be emitting unacceptable levels of NOx until they were recalled and repaired.  Mr. Horn had already indicated that might take up to two years, which seemed quite realistic.

Despite Mr. Grundler's expertise, everyone seemed to treat these emissions as an unalterable circumstance, ignoring the fact that NOx is a traded commodity in the US. In fact, the markets for NOx and SOx emissions credits--overseen by the EPA--have been so effective that they provided the intellectual spark for the whole idea of CO2 cap-and-trade. In light of that, I was surprised that no one suggested that VW, either voluntarily or at the direction of the EPA, should immediately purchase NOx credits equivalent to the excess emissions of the affected cars until they have been brought into compliance.

Of course that wouldn't be a perfect substitute for tailpipe compliance. Unlike CO2, NOx acts locally, rather than globally. However, as I understand it the NOx markets function regionally, and I would be surprised if there wasn't a reasonable overlap between the geographic concentrations of VW diesel car sales and the focus of the NOx markets in the Northeast, Midwest and California. Buying large blocks of  NOx credits would push  up the price for these instruments and prompt more emissions reductions from power plants and other participants in these markets, leaving the air cleaner.

I am sure many of those watching the hearings shook their heads when Mr. Horn expressed his belief that the responsibility for circumventing the cars' emission controls likely rested with a few software engineers, rather than a corporate decision. Representative Chris Collins (R-NY) channeled a lot of frustration when he rejected that idea on the basis that if VW had found software to fix diesel emissions it would have rushed to patent the idea. I'm less certain of that in this age of widespread technology outsourcing. For VW's diesels, much of the key hardware came from vendors, and I would expect the same to be true for software. I was hoping someone would ask whether the "defeat device" software itself had been sourced from a vendor.

Either way, it was clear that Mr. Horn was struggling with the disconnect between his own beliefs about the situation and the facts that had emerged. I experienced something similar when my former employer, Texaco Inc., was embroiled in a scandal over diversity in the 1990s. The newspaper accounts I read of blatant discrimination in closed-door meetings were at odds with everything I knew about a company for which I had worked for two decades. Mr. Horn expressed similar feelings, but I doubt they provided much consolation to those whom VW's actions have harmed.

In that vein, there was a lot of speculation about damages and remedies at yesterday's hearing.  It was clear that most of the committee shared the view of one member, who advised VW to be "aggressively compliant" in responding to its customers and dealers. However, suggestions that the company offer "loaners" to all 500,000 affected customers seemed detached from reality, as did the notion that VW should voluntarily refund the full purchase price of these cars. A quick calculation puts the price tag on that idea in the $10-20 billion range, before paying any of the fines and penalties that seem inevitable in this case. I don't know what compensation I'd want if I had bought a diesel VW, instead of a gasoline model, but I don't think I'd be counting on getting my purchase price back.

Yesterday's hearing had its share of posturing, but on balance I thought it contributed to our understanding of the scandal and the next steps in the process. The panel treated Mr. Horn with remarkable civility, under the circumstances. That is likely attributable to his having been among the first to admit that the company had "screwed up." Perhaps his most telling remark yesterday was that they would have to figure out how to manage a company of 600,000 people differently, after this. "This company has to bloody learn," was how he put it. I imagine we'll be hearing a lot more in the weeks and months ahead about exactly what those lessons are, and how much they will cost.

The Fallout from Volkswagen's "Defeat Device"

• The repercussions from VW's error in judgment seem likely to extend beyond the hit to their reputation and stock price, and the unnecessary extra pollution from these cars.
• This incident will make a useful, fuel-saving alternative to gasoline cars less attractive, at least for now, resulting in higher future oil consumption and CO2 emissions.

I find the revelations concerning Volkswagen's reported efforts to circumvent vehicle emissions rules disturbing, especially as a VW owner and someone who has advocated diesel technology as a tool for reducing oil consumption and greenhouse gas emissions. VW has apparently admitted its colossal error. However, I haven't seen anyone attempt to explore the implicit emissions tradeoffs involved. As bad as this decision was, did it at least, on balance, help the environment?

The details that have emerged so far have focused on a software routine that manipulated diesel engine performance to produce one level of emissions in regulatory testing, presumably on a dynamometer, and different, much less acceptable results in real-world driving. Aside from the obvious questions about ethics and compliance, what did this mean for actual emissions?

For many years regulators have been tightening restrictions on allowable emissions of so-called criteria pollutants from cars. These include oxides of sulfur and nitrogen, particulates, and hydrocarbons, but not CO2. A whole gamut of technology was developed to tackle these pollutants, starting with catalytic converters on cars and deep desulfurization of fuels in refineries. Today's cars are much cleaner than those of a generation ago.

Oxides of nitrogen, referred to as NOx, are combustion byproducts that don't originate in a car's fuel, but from the nitrogen and oxygen in the air in which it is burned. NOx emissions from diesel engines have always been challenging, because they operate at higher temperatures and compression ratios than gasoline engines. Manufacturers that produce diesel vehicles have deployed different technologies to control NOx. As far as I know the VW Group uses at least two, depending on model.

Larger (and more expensive) vehicles appear to use a process called Selective Catalytic Reduction (SCR), in which small amounts of a liquid chemical such as urea chemically react with the NOx. The liquid must be refilled at service intervals. The technical manual for VW's 2-liter diesel engine involved in the current fiasco indicates it uses EGR, or exhaust-gas recirculation, which reduces the oxygen in the engine available to form NOx .

If controlling emissions from diesels is so challenging, why bother with them? Well, a typical diesel car uses up to a third less fuel than a comparably equipped gasoline model. After adjusting for the carbon content of the fuels, the lifecycle CO2 emissions are around 20% lower than for gasoline. Given the shortcomings of similarly priced electric vehicles in range and convenience, diesel provides a useful option. That helps explain why roughly half of European cars today are diesels, in many cases promoted by national fuel- and/or engine-tax policies.

That leads us to the question of whether such a reduction in CO2 might be worthwhile, even if it came at a penalty in NOx emissions, which act locally, rather than globally. To arrive at a ballpark answer let's assume that the 482,000 affected diesel cars couldn't have been sold at all if their engine software didn't fool emissions testers, and that the buyers would have otherwise chosen a comparable gasoline car. For comparison, the EPA rated the 2015 Jetta diesel at 36 miles per gallon (mpg) overall, while the 1.8 L turbo gasoline Jetta gets 30 mpg. At an average of 12,000 miles per year each, the collective annual fuel savings of the cars involved would be 32 million gallons, resulting in avoided CO2 emissions of about 300,000 metric tons per year, or 0.005% of US annual CO2 emissions.

If the tradeoff in extra NOx emissions is based on the reported maximum estimate of 40 times the EPA's allowed level of 0.07 grams per mile, then the affected cars would collectively emit an extra 16,000 metric tons of NOx per year. That's roughly 1% of the annual US NOx emissions tracked under the Clean Air Interstate and Acid Rain Program cap-and-trade markets in 2012. Even recognizing that those programs don't count all US NOx pollution, and that NOx and CO2 are very much apples and oranges in their environmental and health impacts, the relative proportions I calculated don't make this seem like a tradeoff worth making.

Whoever made the decision to circumvent the pollution controls on these cars did enormous damage to VW's brand and reputation. Unfortunately, the response in Europe and Asia suggests that this event has also raised questions about the emissions testing and compliance of the entire car fleet. Resolving them will take time and money, and if they are not seen to be dealt with properly, the impact on the public's trust of these processes on both sides--manufacturers and regulators--could be long-lasting.

Unlike in Europe, diesels made up just under 1% of new cars sold in the US last year. However, the technology was finally shedding the poor reputation that low-quality diesel cars earned in the 1980s, and the "take rate" was growing, along with the number of models offered.  VW's diesels are among the most affordable in the market. The NOx reduction technologies they use have been proven to work, when they are not circumvented, but that is not the message that this debacle will leave with the average consumer. Carmakers will have to work harder to convince buyers that this driver-friendly alternative to gasoline cars is worth a look, and that has implications for future oil consumption and CO2 emissions.